Sadewi Launches ‘Ritus Keharuman’ Perfume Collection, Capturing Nusantara’s Unique Soul

Beauty, have you ever felt that a fragrance can truly reflect who you are? This is the very philosophy that Sadewi Essential aims to bring to life with the launch of its latest collection, Sadewi Perfume Signature, officially introduced at the “Ritus Keharuman: The Perfume Masterclass” event in Looma, Dharmawangsa, Jakarta!

During the launch, attended by fragrance experts, perfumers from Givaudan, as well as KOLs and the media, Sadewi unveiled seven perfume variants representing the seven personalities of the Archipelago woman, or Sapta Dewi.

Sadewi demonstrated that each scent is not just a fragrance, but also a story and an energy that illustrates an inner journey, from searching to self acceptance.

“Sadewi is a story of harmony, where art, science, and the human side merge in the form of fragrance,” said Dini Sagita, COO of Sadewi Essential.

She explained that Sadewi combines authentic Indonesian essential oils with modern research and a collaboration with Givaudan, the Swiss based global aroma company.

“Our goal is to create fragrances that are not only beautiful but also sustainable, bringing local products to the global stage,” she added.

The seven perfume variants each possess a unique character: Prana (warm and spiritual), Nayaka (calming), Madhava (romantic), Mahija (elegant), Svara (spirited), Kantha (gentle), and Malini (compassionate). All are designed to be layered with one another, creating a truly personal impression for every user.

Beyond the scents, Sadewi also highlights the humanistic values behind its packaging. Through an inclusive program, Sadewi collaborated with students from special needs schools (SLB) across Gresik, Trenggalek, Tabanan, and West Sumatra to create the hand painted designs on the special packaging—a truly fascinating touch!

Meanwhile, the perfume bottle caps are made from wood waste by local artists in Gunung Kidul, making them artistic and eco-friendly collectible items.

“This is a form of our commitment that Sadewi is art, craft, and care. True fragrance is something that lives on in every memory,” Dini concluded.

The Sadewi Perfume Signature Collection is available in 50 ml bottles priced at IDR 360,000. Consumers can find the collection on Sadewi’s official marketplace or directly at its first flagship store in Icon Mall Sanur, Bali. Next year, Sadewi is also set to expand to Jakarta with a new store at Kota Kasablanka.