Viva Cosmetics Unveils Bright Facial Foam Line with New Brand Ambassador Shenina Cinnamon

Viva Cosmetics introduced the Viva Bright Facial Foam line at an official launch event held in South Jakarta on November 14, 2025. The launch presented their first Brand Ambassador, actress Shenina Cinnamon, who, along with other speakers, discussed the relationship between modern lifestyle and skin health. The event was attended by KOLs, members of the Viva Beauty Community, and the media.

In a talk show titled “Lazy Life, Dull Skin? Time to Glow Up Inside & Out!”, Dr. Benny Nelson Sp.DVE and Brand Manager of Viva Cosmetics, Anna Setiawati, reviewed how fast-paced diets, packed schedules, and daily habits leave a direct impact on the skin. They emphasized the importance of the cleansing step as the foundation of skincare, as well as an essential part of self care practice.

Three variants of Viva Bright Facial Foam were introduced as a facial cleanser series with distinct functions. The Glowing Bright variant is designed to help the skin appear radiant, while Acne Care is targeted at calming acne-prone and oily skin. Meanwhile, Hydra Lift focuses on making the skin feel firmer and fresher. These three variants complement the existing Viva Milk Cleanser and Viva Face Tonic range, embodying the concept of a triple cleanser routine.

“Sometimes we are so busy that we forget to take a break. For Viva, washing your face is not just a skincare step, but a self-care ritual for glowing skin,” said Anna. “Viva Bright Facial Foam makes the journey to glowing skin more enjoyable and hassle free,” she added.

The discussion unfolded in a warm and interactive atmosphere, redefining “glowing skin” as the result of a balanced lifestyle, not merely an appearance or camera filter. Participants also had the opportunity to directly examine the texture and characteristics of each facial foam variant.

As a recipient of the Indonesia Living Legend Brand award for its sustainability over six decades, Viva Cosmetics continues to expand its product availability through e-commerce platforms, traditional cosmetics stores, and modern retail outlets. The entire product range is accessible via the official website and various distribution channels that collaborate with the company.