WINGS Care Launches SoKlin Biomatic: Indonesia’s First Detergent with AI Clean Tech

WINGS Group Indonesia has launched SoKlin Biomatic featuring AI Clean Tech. This Artificial Intelligence (AI)-based innovation is the latest manifestation of SoKlin’s commitment to delivering smart solutions for modern washing needs. Specifically designed for both front-load and top-load washing machines, SoKlin Biomatic boasts a low-suds formula that prevents excessive buildup, ensuring the machine operates optimally without damaging its sensors.

Formulated with AI Clean Tech, SoKlin Biomatic is capable of effectively detecting and lifting hidden stains in just one wash cycle, eliminating the need for soaking or manual scrubbing, while also protecting fabric fibers and keeping clothes colors vibrant.

With the rapid advancement of AI technology across various aspects of life from virtual assistants and home automation systems to smart home devices artificial intelligence is now entering household care products. Observing this trend and the demand for smarter solutions, WINGS Care introduces SoKlin Biomatic, the first detergent in Indonesia with AI Clean Tech, offering a more efficient, effective, and intelligent washing experience that aligns with today’s modern consumer lifestyle.

Joanna Elizabeth Samuel, Marketing Manager for the Fabric Care Category at WINGS Group Indonesia, stated that SoKlin Biomatic was researched and formulated with the aid of AI technology, resulting in a detergent formulation that is highly efficient in the washing process. The AI Clean Tech innovation in this detergent automatically adjusts to various types of stains, fabrics, conditions, and water temperatures.

“This formulation has also been tested to remove blood, food, sweat, oil, and make-up stains in a single wash. Therefore, additional processes like soaking or manual pre-scrubbing before loading the machine are no longer needed. Washing is Effortless with SoKlin Biomatic AI Clean Tech,” she emphasized on Monday (10/11/2025).

One of the most exciting aspects of this latest launch is the introduction of the SoKlin Biomatic Midnight Bloom variant, specially designed to meet the needs of modern consumers who enjoy doing laundry at night. In addition to featuring AI Clean Tech, this variant is equipped with Zen Mood technology, which delivers a calming sensation every time you wash, providing a relaxing effect and bringing a zen atmosphere into the home. Its superior qualities are further enhanced by its ability to prevent musty odors, even when clothes are washed at night and line-dried the next morning, or dried indoors.

To amplify this message of innovation and modern lifestyle, SoKlin Biomatic partners with Jang Hansol, a Korean content creator widely known in Indonesia through his Korea Reomit channel, as the Brand Ambassador for SoKlin Biomatic. As an active young father who frequently utilizes technology in his daily life, Jang Hansol is considered to represent the spirit of the modern consumer who is smart, dynamic, and values efficiency.

Through the presence of a male figure like Jang Hansol, SoKlin also aims to assert that domestic chores are not solely the responsibility of women but are inclusive activities that can be done together, including by modern fathers who care about their family’s cleanliness and comfort.

“From what I see, technological development, especially AI, is genuinely helping with daily life. In Korea, AI is rapidly advancing, being used in almost every type of work, even appearing in electronics and home appliances. And I think Indonesia is heading in that direction too. Even detergent can now be smarter, you know. This is totally epic! SoKlin Biomatic has a smart wash solution through AI Clean Tech, making laundry easier, more efficient, and keeping clothes clean without that musty smell. Whether you wash during the day or at night, it just keeps going,” said Jang Hansol.

The launch of SoKlin Biomatic, based on high-level research and technology, is expected to meet the rising needs of modern consumers. The innovation of this high-quality new product and its availability align with WINGS Group Indonesia’s commitment to providing easily accessible good quality, for a better life. Life Keeps Getting Better with WINGS.