French Skincare Brand Embryolisse Launches Formulas Tailored for Tropical Indonesian Skin

Embryolisse, the French skincare brand, is expanding its market presence in Indonesia by releasing two products specifically formulated for the skin needs of women in tropical climates. The two products, Embryolisse Mattifying Moisturizer and Embryolisse Sun Stick SPF50+ PA++++, were launched this year as part of the company’s strategy to address the characteristics of skin that tends to be oily and exposed to intense sunlight in tropical regions.

Chika Wijayanti, Brand Manager of Embryolisse Indonesia, stated that these new products were developed to provide comfortable daily use for local consumers.

“The two newest products, Embryolisse Mattifying Moisturizer and Embryolisse Sun Stick SPF50+ PA++++, can now be enjoyed by Indonesian women to nourish and highlight their natural beauty,” Chika said in an official statement on Wednesday (26/11/2025).

The Embryolisse Mattifying Moisturizer is designed to help control oil production and maintain skin hydration. This product combines Corn Starch Powder and apricot oil, resulting in a light, fast-absorbing, non sticky sensation that serves as an excellent base for daily makeup. Chika explained that the formula was created to provide a stable matte finish in hot and humid weather.

Meanwhile, the Embryolisse Sun Stick SPF50+ PA++++ is focused on protecting the skin from UVA and UVB exposure. With Vitamin E, camellia oil, and broad-spectrum UV filters, this stick-form sunscreen is claimed to leave no white cast and can be reapplied without disturbing makeup. The product is aimed at active users who require high protection yet value practicality.

According to Chika, consumer response to the initial launch was quite significant. The company previously introduced both products through its “New Crush Wednesday” program on Sociolla last September. “Seeing the high enthusiasm and public interest, we are optimistic that these two products will soon become new bestsellers,” she said.

To further expand market penetration, Embryolisse is also actively conducting product demonstrations, collaborating with professional makeup artists, and participating in various beauty and lifestyle events. The full product range is now available in retail networks such as Watsons, Sociolla, and AEON Store, and can be purchased via the official store on various marketplaces.

Chika added that the company will continue to develop products tailored to tropical skin needs to strengthen its relationship with Indonesian consumers.