PrimaKu Launches Parenthood Institute 2025: Unrestricted Access to Quality Parenting

PRIMAKU, a pioneer in Indonesia’s digital parenting ecosystem, is once again demonstrating its strong commitment to supporting child development and addressing the nation’s significant challenge of stunting.

Through its annual program, the Parenthood Institute 2025, which runs from November 19 to December 18, 2025, PrimaKu aims to provide technology-based parenting education. This initiative enriches parental knowledge to optimally support child growth and development.

Carrying the theme “Unrestricted Access to Learning for Quality Parenting,” the program invites parents to learn through articles, short videos (Kultum), and SuperClass—exclusive paid sessions with pediatric specialists and experts in the field.

M. Aditriya Indraputra, CFA, CEO of PrimaKu, stated that the Parenthood Institute is not just a learning event but a space for parents to grow together. “We are committed to continuously innovating and expanding the reach of our services,” he revealed on Tuesday (18/11).

Yuni Astria, Sp.A, representing the Vaccination Class in Superclass, explained, “Through SuperClass, we help parents understand every stage of child development in a more practical way, based on the latest pediatric science. This program is a tangible form of our support for stunting prevention efforts, which highlights not only nutrition but also stimulation, vaccination, and parenting patterns through the 12 available classes.”

In its fourth year, SuperClass introduces two new classes featuring Prof. Dr. dr. Aman Bhakti Pulungan, Sp.A(K), FAAP, FRCPI (Hon.) and Prof. Dr. dr. Hinky Hindra Irawan Satari, Sp.A, Subsp. I.P.T., M.Trop.Paed., complementing the 10 other classes that comprehensively cover child growth, nutrition, and vaccination.

Dr. Ade Djanwari Pasaribu, Sp.A, Second Secretary of the Indonesian Pediatric Society (IDAI) Central Board, praised the program and affirmed that increasing child health literacy is a vital part of IDAI’s mission. “Programs like the Parenthood Institute align with IDAI’s efforts to expand evidence-based education to the public. With better understanding, parents can play an active role in supporting child development and contributing to stunting prevention in Indonesia.”

Beyond education, participants in this program are encouraged to collect points from various learning activities, with a chance to win total prizes worth IDR 20 million. This year, the Parenthood Institute will also collaborate with Livin’ by Mandiri via its Sukha feature, allowing users to access SuperClass sessions directly from the banking application.