BMW Group Festival of JOY: Celebrating 25 Years of Innovation in Indonesia

Jakartaweek.ycom – BMW Group Indonesia hosts the BMW Group Festival of JOY, a landmark celebration marking 25 years of its presence in the archipelago. Held at the JIExpo Grand Ballroom from April 17–19, 2026, the event reaffirms the brand’s commitment to providing a holistic premium experience while commemorating BMW Group’s 110-year global heritage of “Sheer Driving Pleasure.”

A Three-Day Immersive Experience

The festival is designed to be more than just a car show; it is an interactive journey. Visitors can explore and test drive nearly 80 of the latest BMW and MINI units, including the BMW & MINI Premium Selection, alongside 14 units from BMW Motorrad.

To facilitate ownership, BMW Financial Services—in collaboration with Blibli, Maybank Credit Card, and Maybank Finance—is offering exclusive deals and value-added programs throughout the festival.

Bridging Generations: From “Catatan Si Boy” to Modern Innovation

The opening press conference featured the BMW Group Indonesia management team, including President Director Peter “Sunny” Medalla and Director of Communications Jodie O’tania.

In a nostalgic highlight, legendary Indonesian rock musician Ikang Fawzi made a special appearance. Known for the iconic Catatan Si Boy soundtrack, Ikang’s presence served as a tribute to the BMW 3 Series, which became a cultural symbol of aspiration in Indonesia during the film’s era. This connection emphasizes BMW’s long-standing role in the Indonesian lifestyle across generations.

A Message from the President Director

“The 25th-anniversary celebration through the Festival of JOY is a vital milestone for us,” said Peter “Sunny” Medalla. “This journey reflects our long-term commitment to Indonesia, including nearly 50 years of local vehicle production. We want to offer an experience that connects customers, families, and communities in a relaxed, interactive atmosphere.”

Medalla added that the event blends modern technology with nostalgia, featuring 2000s-era music and curated culinary experiences. “It is the perfect moment for customers to own a BMW with our limited-time exclusive offers.”