High Soft Drink Consumption Among Young Indonesians Fuels Coca-Cola’s Market Optimis

JAKARTA, Jakartaweekly.com—Coca-Cola Indonesia remains optimistic about the prospects of Indonesia’s soft drink industry despite weakened consumer purchasing power amid ongoing economic pressures. Andes Gumilang Hadisucipto, Marketing Director of Coca-Cola Indonesia, said demand for soft drinks still has room to grow as long as companies are able to offer products that meet consumers’ needs at affordable […]