SoftwareOne Integrates Crayons Channel Business Across APAC

Jakarta— Jakartaweekly.com. SoftwareOne has completed the integration of Crayon’s channel businesses across Asia-Pacific (APAC) under the SoftwareOne brand, combining the two technology companies’ partner networks and services across the region.

The integration brings together capabilities in software asset management, cloud computing, cybersecurity, data and artificial intelligence (AI), alongside managed and technical services. SoftwareOne said the combined business will give partners access to a broader range of expertise while allowing them to maintain existing customer relationships.

The move comes as businesses face increasingly complex technology requirements, from managing cloud environments and software costs to implementing AI applications and strengthening cybersecurity.

Varun Paliwal, President of APAC at SoftwareOne, said the integration was intended to expand the services and commercial opportunities available to partners while retaining local market expertise.

“Success is not simply measured by the scale of the combined business. It is measured by our ability to create more opportunities for our partners, help them respond to their customers’ evolving needs and support their growth,” Paliwal said.

Expanding Technology Services for Partners

SoftwareOne brings global technology vendor relationships and expertise in software, cloud and IT portfolio management, supported by advisory, implementation and managed services. Crayon contributes established channel relationships and capabilities in cloud, software, data and AI across APAC.

The combined business will offer partners access to specialist resources, including solution architects, security and vendor specialists, bid support and technical teams working across cloud, cybersecurity, AI and productivity solutions.

These resources are intended to help partners pursue more complex projects and expand their service offerings without having to develop every capability internally.

The companies also plan to support partners through practice development, vendor programmes, certifications and market insights. The aim is to help technology resellers and service providers respond to customer requirements while retaining ownership of their client relationships.

SoftwareOne’s service model includes engagements delivered under a partner’s own brand, as well as projects in which both organisations work together. This allows partners to draw on additional technical and delivery capabilities when pursuing opportunities that require a wider range of expertise.

AI and Cloud Spending Create New Opportunities

The integration comes amid growing demand for cloud services, cybersecurity and AI infrastructure across Asia-Pacific.

According to figures cited by SoftwareOne from IDC, regional information and communications technology (ICT) spending is expected to reach US$647 billion in 2026. Spending on AI and generative AI is projected to reach US$370 billion by 2029, representing a compound annual growth rate of 38.4%.

As companies move beyond AI experimentation towards wider deployment, technology providers increasingly need to offer implementation expertise and ongoing services alongside access to software and platforms.

SoftwareOne said the combined channel business would help partners access specialist knowledge and delivery resources to address these requirements. The company also offers Cloud-iQ, a platform that supports the management of cloud and software subscriptions through automated billing, usage intelligence and business insights.

Its Partner Connections programme links resellers with specialist delivery partners, while the ISV Innovation Hub supports businesses seeking to commercialise their intellectual property through vendor marketplaces, incentives and development resources.

Combining Regional Reach with Local Expertise

APAC includes markets with different levels of technology adoption, regulatory requirements and customer needs. SoftwareOne said the integration would combine the scale of its international operations with the local relationships and market knowledge developed by both businesses.

Paliwal said local expertise would remain important even as the organisation expands its regional capabilities.

“Partners need access to global technology and expertise, but they also need people who understand their market, their customers, and the way they operate,” he said.

Vikas Bhonsle, Head of Channel for APAC, said the combined business would focus on giving partners access to additional services and expertise to support business development and customer delivery.

SoftwareOne operates in more than 70 countries and employs approximately 12,000 people. The company also reports access to more than 7,500 software vendors through its global marketplace.

The integration places Crayon’s APAC channel business within SoftwareOne’s broader organisation, consolidating the two businesses under a single brand while retaining partner relationships as a central part of its regional operating model.