Cap Kaki Tiga Anak Encourages Outdoor Play During School Holidays
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JAKARTA, Jakartaweekly.com — School holidays often present parents with a familiar challenge: how to keep children active while limiting excessive screen time. With daily routines temporarily disrupted, many children spend more time indoors using digital devices instead of engaging in physical activities.
Research has shown that school breaks are associated with longer screen time, reduced physical activity, and shorter sleep duration, while the World Health Organization (WHO) recommends that school-aged children get at least 60 minutes of moderate to vigorous physical activity every day.
To encourage healthier holiday habits, Cap Kaki Tiga Anak, one of Kino Indonesia’s flagship brands, has launched a campaign inviting parents to give children the freedom to explore outdoors while helping them stay healthy.
“We understand the dilemma many mothers face during school holidays,” said Jesica Christianty, Senior Brand Manager of Cap Kaki Tiga Anak.
“Parents want their children to spend less time with gadgets and enjoy outdoor activities, but they also worry about unpredictable weather, fatigue, dehydration, or their children becoming sick. Through this campaign, we want to give parents greater peace of mind so children can explore freely.”
During the campaign’s community playdate event, titled “Explore Without Worry: The First Step That’s #GoodForChildren,” child psychologist Saskhya Aulia Prima emphasized that children need more than structured extracurricular activities during school breaks.
Instead, she encouraged parents to embrace adventurous play—activities such as running, climbing, and exploring that involve manageable levels of risk under adult supervision.
“Children need opportunities to move freely and experience challenges appropriate for their age,” Saskhya explained. “These experiences help them develop independence, confidence, and problem-solving skills.”
According to her, constantly preventing children from taking manageable risks may unintentionally send the message that the world is dangerous and that they are incapable of handling challenges themselves.
She also pointed to studies showing that children who regularly engage in physically challenging outdoor play tend to experience lower levels of anxiety and depression than those who do not.
Rather than closely monitoring children at every moment, Saskhya recommends what she calls a “supervision partnership.”
Parents should remain accessible and visible, providing reassurance without restricting children’s independence.
“A parent’s calmness is contagious,” she said. “If parents become overly anxious or constantly stop children from playing, children may begin hiding when they feel tired or unwell because they’re afraid the fun will end.”
She also reminded parents that younger children often struggle to recognize early signs of dehydration. Because children lose body fluids more quickly than adults, symptoms such as irritability, unusual fatigue, or sudden mood changes may be early indicators that they need to rest and rehydrate.
Instead of immediately ending outdoor play, Saskhya suggests creating short “pit stop” breaks in shaded areas where children can cool down, rest, and drink fluids before returning to play.
Cap Kaki Tiga Anak says its herbal cooling drink is designed specifically for children and aims to help relieve symptoms commonly associated with “internal heat,” such as dry throat, mouth ulcers, and chapped lips after prolonged outdoor activity.
The product contains Gypsum Fibrosum, traditionally used to help reduce body heat and soothe dry throats, and Calcitum, which is intended to help maintain stomach comfort.
According to Jesica, the product has been available in Indonesia since 2013 and has obtained both BPOM approval and Halal certification. It has also received the Alochoice recommendation from healthcare platform Alodokter, recognizing products that have undergone medical review.
“Our goal is not to limit children’s activities but to help parents prepare them for healthy outdoor exploration,” Jesica said. “With the right preparation, children can stay active while parents feel more confident.”
Through its #GoodForChildren campaign, Cap Kaki Tiga Anak hopes to encourage more families to see outdoor play as an essential part of children’s development—not only for their physical health but also for building resilience, independence, and confidence for the future.