Hyundai and Shell Extend Global Partnership, Reward Customers in Indonesia

JAKARTA, Jakartaweekly.com—Hyundai and Shell have extended their global partnership, which has spanned more than two decades. In Indonesia, the continuation of the partnership was marked by Hyundai Sunday, held simultaneously across Hyundai’s dealer network on Sunday, September 20, 2026.

The partnership between Hyundai Motor Company and Shell was established in 2005 and has now been extended for another five years. The collaboration includes support for after-sales services through the use of Shell premium engine oil.

Chief Operating Officer of PT Hyundai Motors Indonesia (HMID) Fransiscus Soerjapranoto said the extended partnership would be followed by various programs aimed at enhancing after-sales services and the overall vehicle ownership experience.

“For more than 20 years, Hyundai and Shell have built a global partnership to strengthen after-sales services through the use of Shell premium engine oil. We welcome the extension of this global partnership and, in Indonesia, together with Shell Indonesia, will continue to provide quality after-sales services and a safer and more comfortable ownership experience for Hyundai customers,” Fransiscus said.

Meanwhile, Shell Indonesia Vice President of Sales Direct Lubricants Noviandry Harmes said the extended partnership reflects Hyundai and Shell’s shared commitment to quality and innovation in lubrication solutions for customers.

He said Shell has supported Hyundai over the years by providing premium engine oils designed to help maintain vehicle performance and protect engines.

Hyundai Sunday was one of the customer appreciation initiatives held alongside the continuation of the partnership. The program featured after-sales services, test drives, and various family activities at Hyundai dealerships in several cities.

As part of the customer appreciation program, Hyundai and Shell presented awards in three categories: Most Owned Hyundai Vehicle, Longest Hyundai Ownership, and Highest Hyundai Mileage.

The winners were given the opportunity to use a Hyundai IONIQ 6 for one month through the Hyundai Subscribe service. Hyundai also awarded Rp1 million service vouchers to customers with the most consistent service records at each dealership.

In addition, Hyundai Sunday offered a range of after-sales services, including free brake maintenance, free vehicle inspections, GDS Scan, free car washes, and spare-parts discount vouchers of up to 20 percent for Hyundai vehicle owners.

The program was also open to the general public. Owners of vehicles from various brands could take advantage of free vehicle inspections and car washes during the event.

Hyundai Sunday also featured a range of family activities, including a children’s coloring competition, morning coffee sessions, yoga or Pilates, and other interactive activities. The 10 best entries from the coloring competition will be displayed at Hyundai Motorstudio Senayan Park.

On the same occasion, Hyundai offered a number of special purchase programs. The Hyundai STARGAZER was offered starting at Rp241 million, along with a free 3+1+1-year Extended Warranty for every purchase made during Hyundai Sunday.

For other models, Hyundai offered fuel vouchers worth up to Rp20 million as well as Rp1 million in e-money, available exclusively during the Hyundai Sunday program.