JAKARTA, Jakartaweekly.com – JIWA Group through its brand Kopi Sejuta Jiwa has introduced new innovations in the form of the Honey Milk Coffee menu and the KSJ Locator feature on the JIWA+ application to enhance customer experience and simplify access to services.
CEO of JIWA Group, Billy Kurniawan, said the company’s innovations are part of its management strategy to provide services that are more relevant and practical for consumers. According to him, innovation has been part of the company’s DNA since its establishment.
“Since the beginning, we have always strived to implement a customer-first approach by understanding consumer needs, paying attention to changes in customer behavior, and daring to explore trends and new experiences that are relevant to their daily lives,” Billy said in Jakarta on Wednesday, May 13, 2026.
On the product side, Kopi Sejuta Jiwa launched Honey Milk Coffee, combining the signature iced milk coffee character of KSJ with a touch of honey. The menu offers a creamy and light coffee flavor with a hint of honey, which is said to deliver a smooth and refreshing coffee-drinking experience.
The Honey Milk Coffee menu became available simultaneously on May 13, 2026, at more than 1,500 Kopi Sejuta Jiwa mobile carts spread across various regions on Java Island.
In addition to product innovation, the company also introduced the KSJ Locator feature on the JIWA+ application. The feature allows consumers to track the location of nearby Kopi Sejuta Jiwa mobile baristas in real time within a five-kilometer radius from the user’s location.
Through the feature, consumers can also interact directly with mobile baristas via the in-app chat feature to simplify transactions.
According to Billy, the launch of Honey Milk Coffee and KSJ Locator is part of the company’s efforts to adapt to current consumer trends, behavior, and interests.
“We want to create a coffee-drinking experience that is not only practical, but also able to deliver a good vibes experience for customers,” he said.
He added that JIWA Group will continue exploring product, service, and experience innovations to remain relevant to the needs of Indonesian consumers.
Kopi Sejuta Jiwa itself is part of JIWA Group and carries the spirit of “Your Daily Good Vibes.” Currently, the brand operates more than 1,500 carts across various cities in Indonesia, including Greater Jakarta, Banten, and Surabaya.
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