New Ellips Hair Mist for Fresh Hair This Ramadan

Jakartaweekly.com – As the holy month of Ramadan begins, maintaining healthy hair amid busy worship schedules and daily mobility presents its own challenges. Changes in eating patterns, sleep schedules, and reduced fluid intake during fasting not only affect the body and skin but also impact hair moisture and overall hair health. Addressing this need, as the No. 1 Hair Vitamin in Asia, Ellips introduces its latest innovation, Ellips Hair Mist – Mist Me Up, a practical solution to keep hair fresh throughout the day. It is equipped with long-lasting fragrance durability, a Fragrance Booster Formula, and a Unisex Fine Fragrance concept to keep hair feeling fresh and soft throughout Ramadan.

During Ramadan, activities that begin at suhoor and continue through evening prayers expose hair to prolonged heat, pollution, and humidity. A dermatological study published in the Journal of Clinical and Aesthetic Dermatology indicates that dehydration can reduce the natural moisture of the hair shaft, making hair feel drier and causing it to lose its natural shine. Amid limited time for self-care, consumers are increasingly seeking practical, lightweight, and multifunctional solutions to support comfort throughout the day.

Responding to this demand, Ellips presents Ellips Hair Mist – Mist Me Up, a practical solution to maintain hair freshness with all-day fragrance endurance, a Fragrance Booster Formula, and a Unisex Fine Fragrance concept that helps neutralize various types of odors on both hair and body. At the same time, it provides lightweight care to keep hair soft and fresh. Complementing the previous variants, Sweet & Silky and Fresh & Smooth, Ellips Hair Mist – Mist Me Up is enriched with Pro-Vitamin B5 to help instantly nourish and soften the hair shaft without leaving a sticky residue. This innovation reinforces Ellips’ commitment to redefining the hair mist category—no longer just about fragrance, but also about delivering daily hair protection benefits.

According to Pamella Yuvita, Brand Manager of Ellips, Ramadan is an important momentum for the brand to introduce solutions that are more relevant to modern consumer needs. “During Ramadan, we continue to carry out busy activities—often even longer than on regular days. We see a growing need for products that not only provide instant freshness but also help maintain hair health in a practical way. Through Ellips Hair Mist – Mist Me Up, we offer more than just fragrance; we deliver real benefits for fresher, healthier hair. With its Unisex Fine Fragrance and Fragrance Booster, we hope Ellips Hair Mist – Mist Me Up becomes a go-to solution,” she explained.

Ellips Hair Mist – Mist Me Up features a premium blend of apple and cassis fragrance that is both refreshing and elegant. More than just a hair mist, this product also functions as a 2-in-1 Hair & Body Mist, providing complete freshness in one practical step. With a formula that helps neutralize odors, it is an ideal choice—including for hijab users—to keep hair comfortable and boost confidence while carrying out daily activities and worship during Ramadan.

“We want to ensure that hijab-wearing consumers can observe Ramadan comfortably without worrying about hair concerns. Ellips Hair Mist – Mist Me Up is designed as a practical solution that can be used on hair, hijab, and clothing—helping maintain freshness while nourishing hair so it remains comfortable throughout the day, even when covered from morning to night,” Pamella added.

Amid the busyness of Ramadan, keeping hair healthy and fresh is a simple yet meaningful form of self-care that significantly enhances comfort in worship and social interactions. Through this innovation, Ellips strengthens the position of Hair Mist not merely as a complementary product, but as an essential part of a daily hair care routine that meets the needs of active and dynamic modern consumers. (***)