Indonesia’s Sports Medicine Industry Has Strong Growth Potential

JAKARTA, Jakartaweekly.com–Indonesia’s growing fitness culture is creating new opportunities for the country’s sports medicine industry. Running, gym workouts, Pilates and urban fitness competitions such as HYROX are attracting more people across the country and beyond.

As participation in sports increases, so does the need for medical services that support active lifestyles. Injury prevention, recovery and post-exercise care are becoming increasingly important as people take on more intensive physical activities.

Pramudya Bevan, Commercial Director of Technogym Indonesia, said the sports medicine sector still has significant room to grow in Indonesia. He believes the industry is entering a market where demand for health, fitness and wellness services continues to expand.

“I think sport medicine in Indonesia, the journey is still long and the opportunity is still very, very big,” Pramudya told Jakarta Weekly in Jakarta on Friday, September 11, 2026.

Bali is among the regions that could benefit from the trend. According to Pramudya, several areas on the island have developed infrastructure aimed at supporting medical tourism, creating opportunities to connect healthcare services with sports and wellness.

“There are many international events held in Jakarta and Indonesia, such as Bali and Lombok,” he said. “If investors can see this as an opportunity, the potential in tourism, wellness and sports is very big.”

Combining sports with medical services could also give visitors access to a broader health ecosystem in one destination. For Pramudya, sports medicine can go beyond treating injuries and increasingly address recovery, fitness and long-term health.

“If it is combined with sport, I think it will be an offer that the tourist cannot refuse, because it becomes complex and complete,” he said.

The opportunity is also linked to the broader growth of the wellness industry. Pramudya said the conversation around health now includes recovery, longevity, aging, reverse aging and emerging technologies such as stem cells.

“The wellness world is now talking a lot about recovery, longevity, aging, reverse aging, stem cells and so on,” he said. “So the derivatives are very broad.”

Technology could become another part of the growing sports medicine ecosystem. Data collected through fitness applications and connected devices can help users monitor their activities and track changes in their performance.

Pramudya said the data could also be used by coaches, physiotherapists and doctors. Instead of relying only on observation, professionals can use recorded information to identify weaknesses and develop more targeted training or recovery programs.

Despite the potential, cost remains one of the challenges facing the sector. Pramudya called for government incentives for medical-grade equipment and other products that support public health.

“Those kinds of products should be given incentives so they can enter more easily and the cost can also be lower,” he said.

Lower costs, he added, could eventually lead to more reasonable prices for consumers. That could help expand access to technology and equipment supporting sports and health.

Pramudya also stressed that wellness cannot be built around exercise alone. Mental health, nutrition and movement need to work together as part of a broader approach to long-term health.

“It cannot be only about sports,” he said. “There must be mental health, nutrition and movement.”

People also do not need to become professional athletes to benefit from regular exercise. Activities such as padel, swimming and basketball can support fitness when combined with proper nutrition and adequate rest.

As Indonesia’s fitness and wellness markets continue to develop, sports medicine could become an increasingly important part of the country’s health ecosystem. The challenge will be expanding access to medical services, technology and equipment as demand for active and healthier lifestyles grows.