Persebaya Partners with Implora as Jersey Sponsor for 2026/2027 Season

SURABAYA, Jakartaweekly.com – Persebaya Surabaya has partnered with Indonesian beauty brand Implora as one of the club’s sponsors for the 2026/2027 Super League season. The partnership is marked by the appearance of the Implora logo on Persebaya’s jersey this season.

Head of Business & Partnership at DBL Indonesia, Arthur Rusli, said the collaboration reflects the increasingly diverse profile of football fans, including the growing number of women attending matches at the stadium.

“The growth shows that more women are choosing to attend matches in person to support Persebaya,” he said in Surabaya on Tuesday, September 8, 2026.

He said the presence of brands from different categories on Persebaya’s jersey this season also reflects a more professional approach to club management.

Persebaya, he added, is not only focused on building the team from a technical and competitive standpoint, but is also developing the club’s commercial and business operations in a more structured manner.

He said the diversity of sponsors is part of Persebaya’s broader commercial development. The presence of brands from different categories demonstrates how a club’s supporter base can also become part of its business strategy.

“Stadiums are no longer spaces associated exclusively with male supporters. They are increasingly becoming places for families and communities from more diverse backgrounds,” he said.

Over the past three seasons, he said, the proportion of female spectators at Persebaya matches has increased consistently. The trend has created new opportunities for brands targeting women to become more deeply involved in the football ecosystem.

Chief Marketing Officer of Implora, Rafael Raven Go, said the brand is tapping into that opportunity through its partnership with Persebaya. In addition to featuring its logo on the jersey, the beauty brand has incorporated a lip-kiss graphic alongside the Implora logo.

The lip-kiss element represents Implora’s brand identity while also symbolizing the support of Persebaya’s female supporters, known as Bonita.

Rafael said the element was designed to represent the Bonita’s support for Persebaya throughout the season.

“The lip-kiss element on the jersey represents the sincere support of the Bonita for Persebaya to keep moving forward, with the hope that in 2027 the team can once again achieve success and bring a trophy home to Surabaya,” Rafael said.

The partnership, he added, also reflects the changing range of brands entering the football industry. Club sponsors are no longer limited to sectors directly associated with sports, but increasingly include consumer goods, lifestyle and beauty brands.

For Implora, Rafael said, the partnership with Persebaya provides an opportunity to connect the brand with women who are part of the club’s supporter base, both those who attend matches at the stadium and those who follow the games from home.