Super Indo Receives Halal Certification, Enhancing Product Quality and Customer Confidence
Super Indo Supermarket, a leading supermarket chain in Indonesia, has officially obtained halal certification issued by the Badan Penyelenggara Jaminan Produk Halal (BPJPH) as a testament to its commitment to ensuring product halalness and quality, and enhancing customer trust. A symbolic ceremony for the handover of this certification was attended by the Head of BPJPH, the Director of LPPOM MUI, Halal Science Center IPB, and Super Indo management. This achievement marks a significant milestone in Super Indo’s journey to become the most trusted retail company in Indonesia.
“Today is an important moment for PT Lion Super Indo, where we proudly announce that Super Indo has successfully obtained Halal Certification from the Badan Penyelenggara Jaminan Produk Halal (BPJPH). This achievement is in line with the company’s vision to become the number one customer-oriented company in Indonesia. We understand that customers have great trust in us, and we are committed to fulfilling that trust by providing products and services that comply with quality standards and halal compliance. For us, Halal Certification is not just a label, but a reflection of the company’s values that always prioritize quality and customer satisfaction,” said Boudewijn van Nieuwenhuijzen, President Director of Super Indo.
Super Indo has successfully obtained Halal Certification for two important categories, namely Sales services without processing with the number ID00410020402620824 and the provision of food and beverages with processing with the number ID00410020401140824. In addition, Super Indo has also implemented the Halal Product Assurance System very well (excellence).
The Acting Secretary of the Badan Penyelenggara Jaminan Produk Halal (BPJPH), Dr. H. Muhammad Aqil Irham, M.Si appreciated the acquisition of halal certification by Super Indo. Halal certification will have a positive impact and added value for businesses. “We appreciate the acquisition of halal certification by Super Indo. With this halal product guarantee, Super Indo can provide public trust. This certification makes Super Indo contribute to the growth of the halal industry ecosystem in Indonesia, as mandated by Law No. 33 of 2014 concerning Halal Product Assurance. In addition, to succeed in the government program that requires halal certification on October 17, 2024, especially for food, beverages, slaughtered products and slaughterhouse services, raw materials, food additives, and food additives.”
Furthermore, the Director of the Indonesian Council of Ulama Food, Drugs, and Cosmetics (LPPOM MUI), Ir. Muti Arintawati, M.Si said, “Before applying for halal certification, companies must have implemented a Halal Product Assurance System (SJPH) in accordance with government regulations, and Super Indo has gone through this process well. We would like to express our appreciation to Super Indo for successfully obtaining halal certification. This achievement is proof of Super Indo’s commitment to upholding high standards of quality and integrity in their products. In today’s market, where consumers are increasingly aware of the food they consume, this certification plays an important role in building trust and transparency in the food industry.”
The Head of the Halal Science Center at Bogor Agricultural University, Prof. Dr. Ir. Khaswar Syamsu, M.Sc added, “We are proud to have been a consultant for Super Indo throughout their halal certification journey. This achievement not only reflects Super Indo’s dedication to providing quality products, but also their commitment to meeting the strict halal standards expected and deserved by consumers. We believe that halal certification is more than just compliance; this certification embodies a holistic approach to food safety, quality assurance, and ethical responsibility. The success in obtaining halal certification is a significant achievement for Super Indo and is an important step in increasing consumer trust in their brand.”
“The halal certification we have obtained is not the end of a journey, but the beginning of our commitment to continue providing quality and halal products for consumers. We work with suppliers who have halal certificates and use high-quality raw materials. In addition, we also have a strict internal supervision system to ensure that all production processes comply with halal standards. We hope that with this halal certification, consumers will feel safer and more comfortable shopping at Super Indo,” concluded Yuvlinda Susanta, General Manager of Corporate Affairs & Event Management Super Indo.
