AZKO Debuts Fresh Look and Scan & Go Tech at Pondok Indah Mall 1

AZKO, the prominent lifestyle and home improvement brand under PT Aspirasi Hidup Indonesia Tbk (AHI) (ACES), is showcasing a fresh new identity. Celebrating its 30th anniversary in Indonesia, AZKO has officially unveiled its latest store concept at Pondok Indah Mall 1, Jakarta, offering a more modern, digital, and interactive experience.

The launch event was attended by AHI executives, including Gregory S. Widjaja and Teresa Wibowo, who also led an exclusive tour of the new store.

“In retail, we firmly believe that adapting and staying relevant to our customers’ needs is the key to longevity. That is why we are introducing the new AZKO concept, designed with a contemporary feel that aligns with our customers’ dynamic lifestyles,” said Gregory S. Widjaja, Director of PT Aspirasi Hidup Indonesia Tbk. “This refresh is a testament to our commitment to continuous innovation, delivering a shopping experience that is both visually and emotionally engaging, all while reflecting the #SerbaLebihdiAZKO (More at AZKO) spirit.”

A New Atmosphere: Warmer and More Inspiring

From the moment they step inside AZKO Pondok Indah Mall 1, customers are welcomed by a distinct new atmosphere. The store layout is now more intuitive and easier to navigate, while warm lighting blends with modern decorative elements to create a shopping environment that is both comfortable and aesthetically pleasing.

Each area is designed not just for shopping, but to provide customers with inspiration for beautifying their homes and enhancing their daily lifestyles.

Inspirative Trend Zone: A Hub for Modern Lifestyle Ideas

One of the main attractions of the new concept is the Inspirative Trend Zone. This dedicated area showcases the latest lifestyle product collections, from sports equipment and wellness products to home inspiration that follows current trends.

This zone is designed to help customers explore and find fresh ideas that fit their needs and lifestyles.

Scan & Go: Shop Faster, No Queues

AZKO Pondok Indah Mall 1 is also the first store to feature the Scan & Go service. Using the ruparupa app, customers can simply scan product barcodes directly from their phones, pay independently, and complete their transactions without waiting in line at the cashier.

This innovation bridges the convenience of online shopping with the exploratory experience of a physical store, offering a new way to shop that is efficient, modern, and digital-first.

A New Way to Cook: Smarter and More Sustainable

Embracing the “Smarter Way to Cook with KLAZ” concept, AZKO is also introducing the KLAZ Smart Kitchen Set line, which combines AI technology with modern design.

Featured products like the Smart Robot Cooker, Ice Cream Maker, and Kitchen Waste Composter are designed to make the cooking experience more practical, time-saving, and eco-friendly.

The KLAZ series will soon be expanded to include a Smart Air Fryer and a Microwave Oven Steam Fry, strengthening AZKO’s position as a pioneer in modern home innovation.

To celebrate the new concept store opening, AZKO is offering a variety of exciting promotions, including:

• Special gifts (umbrella, tumbler, desk clock) for purchases between IDR 300,000 and IDR 1,000,000.
• An extra 1-year of protection for KLAZ Smart Kitchen products, in partnership with Zurich Insurance.
• Exclusive cashback for CIMB Niaga, BNI Wondr, Mandiri, and BCA Rewards credit card users.
• Free engraving on SPARK & PICAS tumbler purchases until November 9, 2025.

AZKO Living Plaza Bintaro Coming Soon

AZKO’s innovation journey doesn’t stop here. On November 5, 2025, AZKO will continue its momentum with the re-opening of AZKO Living Plaza Bintaro, which will also feature similar interactive shopping experiences.

With these updates, AZKO reinforces its commitment as Your Home Life Improvement Partner—continuously introducing new ways to enjoy home life and modern living.