JAKARTA, Jakartaweekly.com – Amid housing affordability pressures and more cautious property buying, Rumah123 and Bank Syariah Indonesia (BSI) have partnered to market 1,200 of the bank’s auction assets on a digital platform.
Rumah123 CEO Wasudewan said the move is part of efforts to expand access to homeownership and adapt to shifting consumer behavior toward digital channels.
“We are seeing a stronger shift to digital platforms, with buyers focusing more on value and transparency. This integration allows these assets to reach the intended market more effectively,” he said in Jakarta on Wednesday, April 29, 2026.
The addition of auction assets increases the range of listings available on Rumah123, covering landed homes, apartments, and commercial properties. The platform also provides guides to help buyers understand the auction process.
The initiative comes as buyers become more price-sensitive, particularly in the Rp1 billion–Rp3 billion segment, which has seen the most pressure.
According to Rumah123’s internal data, search interest has shifted toward more affordable properties, alongside rising demand for rental options. Auction assets are viewed as an alternative due to their lower prices and potential for ownership.
On average, auction assets are priced 56.8% below market rates, with discounts reaching up to 79.6% for certain property types.
For landed homes, average market prices are around Rp1.75 billion, compared with about Rp729 million for auction assets, or 58.4% lower. Shophouse prices fall from Rp3.17 billion to Rp1.20 billion (down 62%), while warehouses can be priced up to 79.6% below market levels.
Legal Certainty
BSI Retail Collection, Restructuring & Recovery Group Head Immadha Handy Kusuma said listing auction assets on a digital platform is aimed at addressing concerns over legal complexity in auction transactions.
“Each asset has been verified and carries clear legal status. Buyers will receive an Auction Minutes document, which has legal standing equivalent to a Sale and Purchase Deed (AJB),” he said.
He added that the move is part of the bank’s strategy to optimize asset recovery amid a dynamic economic environment, while offering more affordable sharia-compliant housing options.
Wasudewan said all listed assets have met feasibility standards, including legal compliance and alignment with sharia principles.
He added that the partnership is expected to support the growth of Indonesia’s digital sharia property market and increase public understanding of auction assets as a viable option for homeownership and investment.
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